In Brief: Data Privacy Day – Jan. 28 – Call to Action
“Protect data, adopt framework, assess practices, maintain oversight.”
“Protect data, adopt framework, assess practices, maintain oversight.”
The city-state, which originally assured citizens its COVID TraceTogether program was only for virus tracking, has admitted data was also accessible for police use. Now, rather than reverse course, officials are passing “urgent” legislation to allow this and other types of sensitive data to be used for serious crime investigation.
New 2021 initiative.
There’s lots of interesting data in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor. Next highest was integrated technology at a meager 43%, and unified data was last at 27%. Now you know we write so much about measurement products.