In Brief: Data Privacy Day – Jan. 28 – Call to Action
“Protect data, adopt framework, assess practices, maintain oversight.”
“Protect data, adopt framework, assess practices, maintain oversight.”
The city-state, which originally assured citizens its COVID TraceTogether program was only for virus tracking, has admitted data was also accessible for police use. Now, rather than reverse course, officials are passing “urgent” legislation to allow this and other types of sensitive data to be used for serious crime investigation.
New 2021 initiative.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.