In Brief: Data sharing is crucial for society, but only if we put new models, protocols in place
This week’s New York Times explored how this might be accomplished.
This week’s New York Times explored how this might be accomplished.
Low-code development platform Creatio also has new money, taking $68 million in its first round ever. In addition to its development tools, Creatio offers a prebuilt CRM with marketing, sales, and service systems including a unified customer database. Users can modify these to their hearts’ content.
EU gives UK a post-Brexit four-year pass on data transfers Gridlock has been averted by the European Commission, which gave an adequacy endorsement for the UK’s privacy protections. Pending approval by the individual EU countries, this will allow data sharing between the EU and UK, subject to monitoring and review.
Amazon advertisers can now measure results outside of Amazon stores using a new service from Stackline and Gigi. Gigi will enable unified audience buying for Amazon Marketing Cloud and Amazon DSP, which run ads in Amazon’s online stores and streaming TV channels such as Prime Video. Stackline’s panel-based multi-retailer attribution will track customer behavior across Amazon, Walmart, Target, and other major online or in-store retailers.