In Brief: Data sharing is crucial for society, but only if we put new models, protocols in place
This week’s New York Times explored how this might be accomplished.
This week’s New York Times explored how this might be accomplished.
Low-code development platform Creatio also has new money, taking $68 million in its first round ever. In addition to its development tools, Creatio offers a prebuilt CRM with marketing, sales, and service systems including a unified customer database. Users can modify these to their hearts’ content.
EU gives UK a post-Brexit four-year pass on data transfers Gridlock has been averted by the European Commission, which gave an adequacy endorsement for the UK’s privacy protections. Pending approval by the individual EU countries, this will allow data sharing between the EU and UK, subject to monitoring and review.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.