The collaboration will enable EDO to identify which ads are being viewed within a specific geographic area and to assess how successful the ad is in market.
This is in violation of the state’s Biometric Information Privacy Act (BIPA).
Salesforce last week released the eighth edition of its State of Marketing Report. As usual, lots of interesting data. Particular highlights: fewer companies are going beyond the regulatory minimum to protect privacy (51% vs 61% last year); the number of average marketing data sources has grown to 15 from ten last year; and technology accounts for 15% of marketing budgets.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.