It has been used in 70 or more class actions against companies like General Mills, Geico, and Chick-fil-A that were filed just in the past year.
Barbie, Hot Wheels, American Girl and other top Mattel brands can be marketed to YouTube viewers under 13 without violating COPPA protection rules, as a result of the deal in which Mattel will leverage Pocket.watch’s child-friendly ad sales capabilities. Pocket.watch is one of the few third-party companies that has received YouTube’s approval to sell contextually targeted, COPPA-compliant ads.
This is due to use of tech providers, such as Meta/Facebook pixel and Google Analytics which enable online tracking.
Nearly one-third of major news publishers have blocked generative AI tools from reading their content. But that’s a drastic measure which could also exclude their results from conventional search engines. Microsoft has just given publishers the option to block access by Bing Chat without also removing their content from search results. We’ll see if competitors do the same.