It has been used in 70 or more class actions against companies like General Mills, Geico, and Chick-fil-A that were filed just in the past year.
Barbie, Hot Wheels, American Girl and other top Mattel brands can be marketed to YouTube viewers under 13 without violating COPPA protection rules, as a result of the deal in which Mattel will leverage Pocket.watch’s child-friendly ad sales capabilities. Pocket.watch is one of the few third-party companies that has received YouTube’s approval to sell contextually targeted, COPPA-compliant ads.
This is due to use of tech providers, such as Meta/Facebook pixel and Google Analytics which enable online tracking.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.