Concerns include that the company’s use of hand scanners, monitoring software, GPS and other tracking technologies are negatively impacting workers’ mental and physical health.
The IAB, American Civil Liberties Union and a dozen other organizations have fought against passage of amendments to the Children’s Online Privacy Protection Act (COPPA 2.0), the Kids Online Safety Act (KOSA) and the Kids Off Social Media Act (KOSMA). There was some hope this month in Congress that these bills might pass as part of a bundle of amendments added to the Federal Aviation Administration (FAA) Reauthorization Act, but they along with most other amendments in the bundle were pulled out.
After years of thinking they were in the business of selling things to people, retailers have realized they’re actually in the business of selling people to advertisers. Retail media networks are the most obvious result, but why stop at ads sold directly by the retailer? Walmart has hooked up with Disney Advertising to test letting advertisers on Disney+, Hulu, and other Disney outlets use Walmart audience information to improve targeting and measure results.
Adobe has announced a new solution within its GenStudio suite, GenStudio for Performance Marketing. This self-service application is aimed at accelerating the creation of display and social ads, emails and banners using approved, on-brand content. The solution will leverage Adobe Firefly as well as third-party LLMs.