This suit claims Facebook violated an article of GDPR by collecting personal data to use for ad targeting.
Children’s apps will now face a more stringent process to gain a place in Google’s Play Store because of changes to ensure apps in the store are compliant with children’s privacy regulations, including the Children’s Online Privacy Protection Act (COPPA), and the EU General Data Protection Regulation (GDPR). The vetting process will adhere more closely to Google’s “Teacher Approved” program, which has stricter guidelines than its other programs that oversaw apps not designated for educational use.
This brings Facebook in line with other social media platforms, like Instagram and TikTok, which ask for much less information.
Incrmntal has released its Explorer platform, which uses “causal AI” to estimate the incremental impact of advertising investments. What’s magic is the incremental measurements happen without marketers needing to set up incremental impact tests. The system can also suggest the best place to spend your next ad dollar.