The company works as an agent for consumers who as individuals became part of a collective that acts in concert to demand companies desist using, or delete data unless consent is obtained.
IAB argues on behalf of their constituency that this is a matter of “vast economic and political significance” to be reserved for Congress, which conveniently has failed to act on this issue for decades.
The platform uses AI to detect, redact and replace more than 50 types of personally identifiable information in close to 50 languages.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.