France’s competition authority rejected calls by IAB France and other ad groups to forestall Apple – but the regulator there still plans to monitor the situation to ensure Apple doesn’t take unfair market advantage.
Socure raises $100M to expand identity verification to more verticals With the U.S. digital identity market projected to exceed $30B by 2023, Socure has grown its customer base 85% year over year. Now, adding $100M in Series D funding puts it at a $1.3B valuation.
There are measurements and then there are measurements. Snapchat parent Snap has purchased Fit Analytics, which helps people find right-sized clothing. You can file this under “social platforms expanding into e-commerce” if you want to connect it to something significant.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.