Backed by investments from Intel Capital and Y Combinator, Freshpaint’s system enables healthcare companies to promote their services, but also protect their patients’ privacy.
This includes sensitive data, including names, addresses and branch information.
This report on SaaS company benchmarks from OpenView Partners offers an intriguing snapshot into how businesses are adapting to hard times. One impressive change is revenue per employee, which has zoomed up to 110% at median companies in different revenue classes and even more at top-performing firms. Lots more here in product-led growth, acquisition costs, retention and expansion rates, spending and staff categories.
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.