The US Federal Trade Commission (FTC) accused the company of lying because it obtained sensitive health data and handed it over to others, while at the same time, reassured customers their data would remain private.
Objections are that in acquiring OneMedical, which has 836,000 members and contracts with more than 9,000 employers nationwide, Amazon could gain unprecedented clout in the healthcare business by leveraging its retail potential.
Brand safety is top of mind for…well, some people. But many of those people buy advertising. So iHeartMedia recently launched what it says is the first podcast brand safety tool, which will score every podcast in its catalog. Not one less thing to worry about, but maybe one thing to worry about less.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.