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In Brief: Fulcrum’s new AI capability protects privacy by blurring mobile image features

Inspectors, surveyors and others who take photos with mobile devices to do their work now have a new tool that can ensure they don’t capture and keep facial images and other objects of personally identifiable information. Fulcrum’s no-code mobile app platform can delete or obscure those objects in photos using AI, rather than requiring manual de-identification.

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IT’S THE LAW (3/2/2021)

March 2, 2021

Massachusetts’ new law balances police needs to identify unknown persons with minimizing errors inherent in facial recognition technology.  The law allows officers access to information, but only after getting a judge’s permission and having the search run via the state police, FBI, or motor vehicle department. The hope is this will produce more accurate results than allowing officers to search for photo matches via facial recognition apps they select on their own.

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Facebook to pay $650M for faceprint violation of Illinois BIPA law

March 2, 2021

In what the Illinois judge called “a major win for consumers in the hotly contested area of digital privacy,” Facebook has to pay for photo-tagging, collecting and storing people’s biometric data in violation of the state’s Biometric Information Privacy Act (BIPA). Facebook will also have to turn off its face-recognition settings (but only for Illinois residents!). We’ll soon see how other states’ biometric laws evolve.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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