Inspectors, surveyors and others who take photos with mobile devices to do their work now have a new tool that can ensure they don’t capture and keep facial images and other objects of personally identifiable information. Fulcrum’s no-code mobile app platform can delete or obscure those objects in photos using AI, rather than requiring manual de-identification.
Massachusetts’ new law balances police needs to identify unknown persons with minimizing errors inherent in facial recognition technology. The law allows officers access to information, but only after getting a judge’s permission and having the search run via the state police, FBI, or motor vehicle department. The hope is this will produce more accurate results than allowing officers to search for photo matches via facial recognition apps they select on their own.
In what the Illinois judge called “a major win for consumers in the hotly contested area of digital privacy,” Facebook has to pay for photo-tagging, collecting and storing people’s biometric data in violation of the state’s Biometric Information Privacy Act (BIPA). Facebook will also have to turn off its face-recognition settings (but only for Illinois residents!). We’ll soon see how other states’ biometric laws evolve.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.