There’s a long tradition of privacy policies being bogged down in legalese and getting consent, not by effectively explaining relevant information, but by frustrating intended users who may decide to accept terms even if they don’t understand them. But now the game company, King has gamified their privacy policy process. Their game, Privacy Saga, provides leveled play and a concluding quiz for people to learn, then test their knowledge – brava!
Launching January 1, the phased rollout looks to address demand for digital sovereignty in the period before the EU-US Data Privacy Framework agreement is resolved.
Many people think that OpenAI’s ChatGPT answerbot could pose a threat to Google as a search engine. You.com is trying to make that happen by letting developers build apps on top of its search engine, including generative AI apps like ChatGPT and DALL-E. Very interesting.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.