Rapid growth has the U.S. market for digital transformation pegged to increase to more than $30B by 2023. Truilloo, which helps companies verify that users are who they say they are, is speeding its international expansion, including into new verticals.
It provides President Xi Jinping with power to shut down or fine tech companies for leaking data or when seen to be in violation of national security.
COVID-19 is having a big impact in data security, with ripple effects from remote working, increased threats, and much more data to manage. This survey of IT teams found only 24% believed they had complete knowledge of where their data was stored, and just 20% felt very prepared to handle risks they were confronting. Additional concerns were around skills gaps, the complexity of managing data in the Cloud, and the increased frequency of breaches.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.