Checks analyzes an apps data collection and sharing behavior and flags privacy and compliance issues within the apps.
This provides security for ensuring brand reputation and facilitates crisis management.
Adobe Advertising Cloud has added LiveRamp’s RampID, which links online devices owned by the same person. That lets advertisers do fun things like frequency capping and audience-based targeting across desktop, mobile, Connected TV and more. Without cookies, of course.
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.