In Brief: Google data breach tied to employee immigration files
Sensitive data accessed could result in identity theft.
Sensitive data accessed could result in identity theft.
Millions of kids’ info maybe exposed.
Email is apparently a hot investment right now. Email creation platform Stensul just raised a $16 million Series B, bringing total funding to $23 million. It seems odd that there’s a market for a stand-alone email builder, but, apparently, there are enough enterprise marketers wanting a best-of-breed solution to keep Stensul growing.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)