Unredacted documents in a lawsuit showed that corporate executives and engineers knew about and even facilitated the issue by pressuring phone manufacturers into hiding settings to keep them inaccessible to users.
Investment will go into marketing and new product offerings.
Based on trends, they estimate 3 times more records are stolen each year.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.