In Brief: Google introduces new Guest Mode for voice assistant privacy
Users will not need to log into their Google account to use smart devices, so will not have their activity saved.
Users will not need to log into their Google account to use smart devices, so will not have their activity saved.
Google closes Fitbit deal making commitment to protect user privacy and silo data Google has completed its acquisition of Fitbit, which has a community of 29 million active users. The announcement follows a year of negotiation that resulted in Google’s promises to safeguard consumer privacy, keep Fitbit user data separate and to not use the Fitbit data for Google advertising.
Toronto-based Nymi Inc., survey of more than 2,000 U.S. employees found that 77% would welcome using a wearable issued by their employer if it contributed to their health, safety and effectiveness. At the same time, more than half indicated that they would want their data to be kept private, and 44% had concerns that their company might not use their data responsibly.
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.