In Brief: Google introduces new Guest Mode for voice assistant privacy
Users will not need to log into their Google account to use smart devices, so will not have their activity saved.
Users will not need to log into their Google account to use smart devices, so will not have their activity saved.
Google closes Fitbit deal making commitment to protect user privacy and silo data Google has completed its acquisition of Fitbit, which has a community of 29 million active users. The announcement follows a year of negotiation that resulted in Google’s promises to safeguard consumer privacy, keep Fitbit user data separate and to not use the Fitbit data for Google advertising.
Toronto-based Nymi Inc., survey of more than 2,000 U.S. employees found that 77% would welcome using a wearable issued by their employer if it contributed to their health, safety and effectiveness. At the same time, more than half indicated that they would want their data to be kept private, and 44% had concerns that their company might not use their data responsibly.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.