This is something the company had previously said “subverted user choice” and was “wrong,” but apparently Google’s desire to give online advertisers a gift of unconsented data changed that.
TikTok is being sued by the parents of four British children ages 12-14 who they believe died after doing a blackout challenge. The intent is to force the firm to release their children’s data to better understand what happened, but TikTok says they aren’t entitled to that data without a court order and implied it may have been deleted.
Meta has moved to provide more support for ad placement controls and thus brand safety (presumably because there are many places you don’t want your brand to show up on Facebook). In particular, it has expanded its third-party “blocklist” program; brands can now work with IAS, DoubleVerify and Zefr to create blocklists across Meta’s platforms. Meta is also conducting limited tests with a tool to turn off comments on ads.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).