International Sloth Day, the traditional day for CDP product announcements, was yesterday, but being late is appropriately sloth-like. So we won’t criticize Acquia for announcing prebuilt machine learning models (slothily effortless) and real-time updates to customer profiles (not very slothish but marketers may approve anyway).
Responding to customer demand for faster on-boarding, improved data access controls, enhanced data tagging, and automated encryption and decryption.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.