International Sloth Day, the traditional day for CDP product announcements, was yesterday, but being late is appropriately sloth-like.  So we won’t criticize Acquia for announcing prebuilt machine learning models (slothily effortless) and real-time updates to customer profiles (not very slothish but marketers may approve anyway).

Salesforce has agreed to buy Troops.ai, which helps sales teams use CRM data without actually opening their CRM system.  Modules include tools to update CRM records, send Slack notifications of changes in CRM data, and collaborate on deals using a hub within Slack.  Troops.ai will be part of Salesforce’s Slack division when the deal closes some time this summer.