In Brief: Google promises not to pry into customer data
Good!
Good!
International Sloth Day, the traditional day for CDP product announcements, was yesterday, but being late is appropriately sloth-like. So we won’t criticize Acquia for announcing prebuilt machine learning models (slothily effortless) and real-time updates to customer profiles (not very slothish but marketers may approve anyway).
Responding to customer demand for faster on-boarding, improved data access controls, enhanced data tagging, and automated encryption and decryption.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.