The IAB Privacy’s Multi-State Privacy Agreement (MSPA) and IAB Tech Lab’s US State Signals initiative have been released as part of the organization’s Global Privacy Platform (GPP).
This includes more than 500,000 locations deemed privacy-sensitive, including women’s health centers, religious locations, and those tied to education, children’s, and social services.
This year’s survey lists 364 privacy technology vendors, but indicators are that the privacy vendor market is trending toward more consolidation and more specialized solutions.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.