In Brief: IAB introduces its multistate privacy agreement (MSPA) to enable tracking of data flows
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
It also allows users to limit use of personal information and it ensures Snapchat’s compliance under the California Consumer Privacy Act (CCPA).
The company platform evaluates business privacy programs and aids clients in reaching compliance.
Salesforce is buying Airkit.ai, which builds low-code, AI-powered e-commerce customer service agents. You might have thought Salesforce could already do that, but presumably Airkit does it better. It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange. Price was not announced.