In Brief: IAB introduces its multistate privacy agreement (MSPA) to enable tracking of data flows
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
It also allows users to limit use of personal information and it ensures Snapchat’s compliance under the California Consumer Privacy Act (CCPA).
The company platform evaluates business privacy programs and aids clients in reaching compliance.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)