In Brief: IAB introduces its multistate privacy agreement (MSPA) to enable tracking of data flows
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
It also allows users to limit use of personal information and it ensures Snapchat’s compliance under the California Consumer Privacy Act (CCPA).
The company platform evaluates business privacy programs and aids clients in reaching compliance.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.