In Brief: IAB introduces its multistate privacy agreement (MSPA) to enable tracking of data flows
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
It also allows users to limit use of personal information and it ensures Snapchat’s compliance under the California Consumer Privacy Act (CCPA).
The company platform evaluates business privacy programs and aids clients in reaching compliance.
The U.S. Senate has passed a bill that could potentially ban TikTok in the U.S. if its Chinese owner, ByteDance, does not sell its holdings within a year. The bill now goes to the President Biden, who has said he will sign it. Court challenges are likely to follow.