In Brief: IAB introduces its multistate privacy agreement (MSPA) to enable tracking of data flows
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
A key aspect is to help businesses sort out nuances of the multiple privacy regulations, including the five new state ones.
It also allows users to limit use of personal information and it ensures Snapchat’s compliance under the California Consumer Privacy Act (CCPA).
The company platform evaluates business privacy programs and aids clients in reaching compliance.
Composable CDP Hightouch is introducing same-session personalization, providing the ability to combine warehouse data and real-time signals during real-time interactions. It requires caching audience data outside of the data warehouse, bending the company’s “no copy” rule. This blog post explains how they do it.