In Brief: IAB launches the Digital Advertising Privacy Technology Working Group to develop privacy standards to find alternatives for third-party cookies
They will also advise the industry on global privacy regulations.
They will also advise the industry on global privacy regulations.
Concern is that collection was done via executive order for a prolonged period of time, outside oversight of Congress, the judiciary or Executive Branch.
You might prefer chocolate, but our Valentines gift to you is a matched set of CDP Institute reports on the CDP markets in Europe and Asia Pacific. The APAC report cites the pandemic and privacy regulations as causing explosive industry growth, with a 50% increase in employment in the past twelve months. The European market is more mature, with a still-impressive 22% year-on-year employment increase. Reports were written by AZK Media (APAC) and Adapt Clear Value (Europe) and sponsored by Treasure Data, which had no influence on the contents.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.