The second half of 2024 saw the CDP industry continue its shift towards embedding CDPs in customer-facing systems, according to the CDP Institute’s latest Industry Update report. Nearly all firms new to the report had added a CDP to an existing product, and major acquisitions including ActionIQ, Lytics, and mParticle were all made by customer management vendors. The new report adds coverage of composable CDP vendors, which is still a much smaller sector than conventional CDP systems.
The CDP Institute is still eagerly collecting responses to our annual Member Survey. If our requests haven’t reached you, or if you haven’t had a few spare minutes, please click here to share your experience. We’ll appreciate it, you’ll have done a Good Deed, and, if enough of you reply, Jamie may get his wings.