The company was accused of using “enhanced tracking methodologies” to pinpoint geolocations.
Had this not been settled for what one would assume to be a very large though currently undisclosed sum, Zuckerberg and other top executives would have had to testify in court late September.
Concerns include that, 1) the ADPPA as a federal law would preempt state laws and provide weaker protections; 2) new data controls would hamper government access to deter major crimes; 3) there are too many loopholes in the law benefiting data brokers; and 4) placing limitations on the estimated $240 billion data market will severely hamper the use of third-party data for safety regulation – and also most importantly for advertising.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.