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In Brief: In what’s being called the “most significant breach in the history of UK policing,” the Police of Northern Ireland (PSNI) have had names of officers and staff revealed in a published spreadsheet, raising concerns for safety

A £750,000 fine has been levied, but the bigger concern is for police employees who have had to move house or be separate from family members to ensure safety.

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Marketers Struggle to Get Value from Tech: Salesforce

May 24, 2024

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.

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Treasure Data Introduces CDP Trade-Up Program

January 14, 2025

Treasure Data will provide its system to free for companies that are stuck in contracts with other CDPs. The trade-up program is available to companies with roughly firms with $1 billion or more revenue, that already have a competitive CDP in place. There will still be some costs for services to make the conversion but Treasure Data says these are fairly small since it has considerable experience with such projects.

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