A £750,000 fine has been levied, but the bigger concern is for police employees who have had to move house or be separate from family members to ensure safety.
Google announced teen privacy changes for YouTube, standard Search, Google Assistant, location history, Google Play, and Google Workspace for Education. This includes blocking ad targeting, making YouTube teen user videos private by default, and expanding the SafeSearch feature to filter explicit results.
Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%). But just 32% are fully satisfied with the results of their marketing investments. They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.
In partnership with attention metrics provider Adelaide, The Trade Desk is now offering high attention inventory to advertisers. Attention — often based on reactions of opt-in panels to ads — is now competing with viewability as a valued attribute, and is being used to complement contextual metrics. Attention has been used in the past to test ads once they have been published; now it’s entering the pre-bid space.