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In Brief: In what’s being called the “most significant breach in the history of UK policing,” the Police of Northern Ireland (PSNI) have had names of officers and staff revealed in a published spreadsheet, raising concerns for safety

A £750,000 fine has been levied, but the bigger concern is for police employees who have had to move house or be separate from family members to ensure safety.

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Marketers Struggle to Get Value from Tech: Salesforce

May 24, 2024

Marketers have plenty of tech, according to Ninth Edition of Salesforce’s State of Marketing Report: 72% have a CDP, and even more have tools for analytics (88%), CRM (86%) and journey management (78%).  But just 32% are fully satisfied with the results of their marketing investments.  They have reason to be unhappy: barely half have fully integrated data, under 60% have real time data, and just 40% can pull a customer segment without IT assistance.

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