In Brief: Infutor integrates Nth Party for privacy-safe match testing
The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.
The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.
The PII Data Privacy Vault provides fine-grained access control to data based on roles, policies, or attributes and is delivered as a simple API.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.
Products to connect ad impressions with sales results are usually limited to one ad type and one sales channel. You can add VideoAmp and TransUnion to that list: they’ve launched an offering that links VideoAmpt’s TV viewer data with TransUnion’s TruAudience purchase data. VideoAmp can also use the data to optimize media plans in real time.