In Brief: Infutor integrates Nth Party for privacy-safe match testing
The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.
The new workflow solution enables users to encrypt data before it leaves the browser and then the system matches results with Infutor’s own information.
The PII Data Privacy Vault provides fine-grained access control to data based on roles, policies, or attributes and is delivered as a simple API.
Usermind is an experience orchestration platform that also qualifies as a CDP. They were just bought by Qualtrics, which captures and responds to feedback from customers, prospects, and employees. It’s the first CDP acquisition since April, if you’ve lost track.
Supermetrics, the marketing intelligence and analytics platform, has acquired the CDP Relay42, another example of an independent CDP being picked up by another kind of vendor although not this time a digital experience platform. The companies plan to connect Supermetrics’ insights into campaign performance with Relay42’s customer data and personalization technology.