The technology allows this data to stay distributed in its protected environment, while enabling collaboration between parties.
This adds to concerns raised by India’s decision to table its data privacy law initiative.
The California suit claims advertisers can use phone numbers and email address data to identify customer behavior and identity.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.