This is further use of the state’s newly enacted data privacy law.
HubSpot has signed an agreement to acquire AI-powered conversation intelligence platform Frame AI. Frame AI can derive insights and recommendations from unstructured data like calls, meetings and emails. This is aimed at adding a layer of rich customer insights from unstructured data over the structured data from CRM.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.