This is further use of the state’s newly enacted data privacy law.
HubSpot has signed an agreement to acquire AI-powered conversation intelligence platform Frame AI. Frame AI can derive insights and recommendations from unstructured data like calls, meetings and emails. This is aimed at adding a layer of rich customer insights from unstructured data over the structured data from CRM.
Pretty soon it will feel odd when you can’t click on an ad to buy something. PayPal is advancing that glorious future by transforming open web advertisements into fully functional storefronts. Somewhat related: Dentsu and Roku have advice on what makes shoppable TV ads succeed (hint: it’s more than personalization).