Pressure is being applied on businesses by the hacker who is posting stolen data for sale on hacker forums.
This brings the company’s outside funding total to $90 million. The toolkit automates the DSR process.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.