To further clarify how valuable that streaming TV data is, we have this report that TV maker Vizio is making nearly as much money from its advertising and data business as it is from selling hardware: $38.4 million for data and ads vs $48.2 million for hardware in the first quarter of 2021, with the data and ad portion growing much more quickly.  The value comes from the comprehensive customer data Vizio’s smart TVs can collect.

There’s lots of interesting data  in this Ascend2 report on multi-channel marketing, but what stood out for me was that measurement was cited as essential for success by far more respondents (61%) than other factor.  Next highest was integrated technology at a meager 43%, and unified data was last at 27%.  Now you know we write so much about measurement products.