In Brief: Ireland’s High Court denies Facebook’s appeal for EU -> US data flow
Company could be forced to halt transfer of EU user information to its servers.
Company could be forced to halt transfer of EU user information to its servers.
To further clarify how valuable that streaming TV data is, we have this report that TV maker Vizio is making nearly as much money from its advertising and data business as it is from selling hardware: $38.4 million for data and ads vs $48.2 million for hardware in the first quarter of 2021, with the data and ad portion growing much more quickly. The value comes from the comprehensive customer data Vizio’s smart TVs can collect.
An ethical framework and best practice guide for the data and marketing industries.
Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.