In Brief: IRS backs down on facial recognition IDs
They had planned to require it for all electronic tax filings.
They had planned to require it for all electronic tax filings.
A Florida teen who was able to access private flight data and find Elon Musk’s private plane midair has also exposed serious privacy and safety concerns about aviation flight data availability.
I’m sure you heard about Facebook’s statement that Apple’s new privacy restrictions could cut $10 billion from its 2022 ad revenuel, so I won’t bother to report it. But here’s a bit more background from PubMatic, which found that 41% of iOS 14.5 ad requests still have the IDFA device ID, meaning the user opted in. That’s down from 75% on pre-14.5 devices. PubMatic also reports that ads with IDFA sell for 2.4 times the price of those without.
Digital advertising platform PubMatic’s new partnership with GroupM, WPP’s media investment group, will enable the delivery of AI-powered cohort modeling to advertisers. Using a distributed AI model developed by Resolve, the collaboration aims to generate privacy-compliant audience segments across multiple publishers simultaneously. Not only does the targeting not rely on third party cookies, it also eradicates the need for user data to be moved or shared during the ad buying process.