In Brief: IRS backs down on facial recognition IDs
They had planned to require it for all electronic tax filings.
They had planned to require it for all electronic tax filings.
A Florida teen who was able to access private flight data and find Elon Musk’s private plane midair has also exposed serious privacy and safety concerns about aviation flight data availability.
I’m sure you heard about Facebook’s statement that Apple’s new privacy restrictions could cut $10 billion from its 2022 ad revenuel, so I won’t bother to report it. But here’s a bit more background from PubMatic, which found that 41% of iOS 14.5 ad requests still have the IDFA device ID, meaning the user opted in. That’s down from 75% on pre-14.5 devices. PubMatic also reports that ads with IDFA sell for 2.4 times the price of those without.
Behavioral data company Fullstory has acquired Usetiful, which deploys surveys and guides in apps. The combined offering lets users connect behavioral insights to action in real time. The hope is to improve personalization and drive improved conversion rates.