In Brief: IRS backs down on facial recognition IDs
They had planned to require it for all electronic tax filings.
They had planned to require it for all electronic tax filings.
A Florida teen who was able to access private flight data and find Elon Musk’s private plane midair has also exposed serious privacy and safety concerns about aviation flight data availability.
I’m sure you heard about Facebook’s statement that Apple’s new privacy restrictions could cut $10 billion from its 2022 ad revenuel, so I won’t bother to report it. But here’s a bit more background from PubMatic, which found that 41% of iOS 14.5 ad requests still have the IDFA device ID, meaning the user opted in. That’s down from 75% on pre-14.5 devices. PubMatic also reports that ads with IDFA sell for 2.4 times the price of those without.
Just over one-third of marketers plan to either buy a new CDP (21%) or replace an existing one (13%) this year, according to this Optimove survey. Unfortunately, it doesn’t report how many have a CDP already in place, which would put the other values in perspective. It does seem that CDPs are a relatively low priority: they rank sixth on the list of new systems and eighth on the list of systems to replace.