The draft of India’s Digital Personal Data Protection (DPDP) has been released for comment and includes a rule that would require explicit parental consent for children under 18 to open a social media account. Data fiduciaries at companies would be responsible for verifying that appropriate permission has been obtained and that the individual granting the consent is an adult. The deadline for DPDP feedback is February 18th.
Customer data and audience management platform Omeda is announcing a new integration with Shopify. This means order, product, and customer data from Shopify being imported directly into Omeda. Users will be able to see Shopify transaction activity in real time, use Omeda Audience Search to view customer order history from a connected Shopify store and use Omeda Audience Builder to create target audiences based on Shopify trends and behavior.