The draft of India’s Digital Personal Data Protection (DPDP) has been released for comment and includes a rule that would require explicit parental consent for children under 18 to open a social media account. Data fiduciaries at companies would be responsible for verifying that appropriate permission has been obtained and that the individual granting the consent is an adult. The deadline for DPDP feedback is February 18th.
Reddit has announced alpha testing of Interactive Ads, “a Reddit-unique ad unit” that allows brands to create custom ads Reddit users can engage with directly. The possibilities include quizzes, dynamic reveals, countdowns, and more. Reddit has also added an integration with ecommerce platform WooCommerce aimed at SMBs.