The draft of India’s Digital Personal Data Protection (DPDP) has been released for comment and includes a rule that would require explicit parental consent for children under 18 to open a social media account. Data fiduciaries at companies would be responsible for verifying that appropriate permission has been obtained and that the individual granting the consent is an adult. The deadline for DPDP feedback is February 18th.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.