In Brief: Killi’s Unveil gives 320M Americans a way to view their (previously inaccessible) data profile
By using Killi, consumers can then view, edit, opt-out, or where possible, get compensated for data use.
By using Killi, consumers can then view, edit, opt-out, or where possible, get compensated for data use.
A Loop Me survey comparing how thousands of consumers feel about ad data indicates that despite new regulations, more than half don’t believe their data is more secure than it was a year ago, and only 15% of those surveyed say they understand how companies are using their data.
July 1, 2021 concludes the one-year grace period given for businesses to comply with South Africa’s Protection of Personal Information Act (POPIA). Legal firm Cliffe Dekker Hofmeyr has published a POPIA compliance checklist to aid businesses in understanding where they need to be POPIA compliant.
They didn’t call it a CDP, but Meta just launched a product to “connect your first-party data from any sources to any destination, streamlining your data handling processes and unlocking valuable insights to optimize your marketing campaigns.” The name of this miracle cure is Signals Gateway, and pricing seems to start at $30 per month. Data is hosted in Amazon Web Services and, at least in theory, Meta can’t see it.