In Brief: Killi’s Unveil gives 320M Americans a way to view their (previously inaccessible) data profile
By using Killi, consumers can then view, edit, opt-out, or where possible, get compensated for data use.
By using Killi, consumers can then view, edit, opt-out, or where possible, get compensated for data use.
A Loop Me survey comparing how thousands of consumers feel about ad data indicates that despite new regulations, more than half don’t believe their data is more secure than it was a year ago, and only 15% of those surveyed say they understand how companies are using their data.
July 1, 2021 concludes the one-year grace period given for businesses to comply with South Africa’s Protection of Personal Information Act (POPIA). Legal firm Cliffe Dekker Hofmeyr has published a POPIA compliance checklist to aid businesses in understanding where they need to be POPIA compliant.
Some CDP vendors build their own identify management systems and some let clients choose for themselves. Treasure Data, which falls into the latter group, has just integrated Neustar’s Unified Identity solution for data hygiene, identity resolution, enrichment and audience segmentation. They already have similar arrangements with Acxiom, Allant and Tapad.