The slow motion train wreck continues at X-formerly-Twitter.  Analytics platform Tracer reports the cost per thousand fell 35% from last June to this June, suggesting advertisers are pulling out.  The click-through rate, a sign of user engagement, fell by 60% over the same period.

CDP Simon Data has announced the launch of Goals-Based Marketing, initially featuring an AI-powered segmentation workflow. The ultimate goal of this approach is to create revenue-generating customer experiences at scale. The new offering is driven by three AI agentic teams (Strategy Agents, Data Execution Agents, and Revenue Impact Agents) and features Smart Fields and Smart Segments, aimed at uncovering customer behavior patterns.