This follows a complaint having been lodged with the European Commission privacy watchdog. According to LinkedIn, the move is meant to alleviate risk of confusion about whether EU citizens could be indirectly targeted based on special categories of data or related profiling categories.
New York’s governor has expressed support for the Stop Addictive Feeds Exploitation (SAFE) for Kids Act and is expected to sign it into law soon. The state attorney general, whose office would be tasked with enforcing the law, also supports it. SAFE would ban internet companies from exploiting children’s data and from using addictive algorithms to keep kids ages 18 and under hooked on social media.
Core tenets include only using data to fulfill a request but not retaining it; having privacy components not dependent on outside components; ensuring PCC doesn’t contain privileges to bypass privacy protection; ensuring attackers cannot access individual data; and ensuring verifiable transparency to security researchers.
Changes in marketing channels and data access have made advertising measurement more important, and challenging, than ever. Taking advantage of growing interest in the topic, Bain Capital is selling Kantar Group’s audience measurement division, Kantar Media, to global investment firm H.I.G. Capital for “approximately $1 billion”. Kantar Media accounts for 4,500 of Kantar Group’s 25,000 employees.