In Brief: MediaMath integrates Sourcepoint privacy ratings
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
MediaMath’s customers will get pre-bid access to inventory segments on sites that meet their privacy standards, based on Sourcepoint’s Privacy Lens website ratings.
The browser feature only allows trackers to see behavior on individual sites, rather than across sites. It was previously available but users had to turn it on.
Have you been fretting that it’s too hard to buy things through your TV? Roku and Walmart now offer shoppable ads within Roku-delivered programming. What’s special is the payments are made using Roku’s payment system, so there’s no need to visit the Walmart ecommerce site to complete the transaction. They call this “t-commerce”, as well they should.
Mobile marketing platform Attentive joins the martech throng putting together a complete solution featuring data cloud Snowflake. Based on Snowflake Marketplace, the feature will allow joint customers to create a data loop, activating first-party data from Snowflake in the Attentive platform and sending performance data back to Snowflake for analysis. Attentive will also be able to feed customer interactions, including conversations, back to Snowflake.