Possible you can opt out depending on where you live, but not much protection for US users (who don’t have federal privacy protection – see above).
When sea sponges are violating privacy, it’s bad! California’s Attorney General has agreed to a settlement with Tilting Point Media LLC following an investigation into their mobile game, “SpongeBob: Krusty Cook-Off” that found it violated the California Consumer Privacy Act (CCPA) and the Children’s Online Privacy Protection Act (COPPA). This because the company used an age screen that didn’t ask for age in a “neutral manner,” so encouraged children to enter an older age. The company will pay $500,000 in civil penalties and will be prohibited from selling and sharing... Read More >
The attack impacted about 200 federal and regional government agencies.
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)