This will include sending emails and notifications on Facebook and Instagram and providing ways to opt-out.
The intent is to provide an easy-access reference tool that organizes key data privacy groupings into elements, uses and subjects to show relationships in a common framework.
Verkada was also found to have violated the US CAN-SPAM Act for sending unwanted commercial electronic mail messages. The company will have to pay a $2.95 million fine.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.