Meta bought CrowdTangle in 2016. But rather than committing to fighting the misinformation, Meta seems to prefer not risking more PR embarrassment, since some of what was previously identified was on their own Facebook and Instagram sites.
This follows increased concern from US and EU lawmakers over how biometric technology is being used by companies, and Mircrosoft’s own research that resulted in a lack of consensus that the mechanism worked.
This is in addition to a couple other Windows 11 enhancements, one that protect against phishing and another that provides encryption prior to log-in.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.