Federal and state laws were broken, since PSEA took 8+ months to notify them.
Just as we worried cookies were going by the wayside, there’s a new flavor in town. The AI-powered Agentic cookie, a privacy-perfect confection guaranteed to delight marketers with pounds of valuable data and entice customers with a fully baked, frictionless experience, courtesy of an AI-assist.
This deal is about linking ads more directly to shopping results. SPINS is buying a company that sits between where ads run and where purchases happen.