Opting out can be tough, or in some cases not possible depending on data privacy laws.
Some home insurers are using drone footage to reassess whether they want to continue the home insurance. In fact, even homeowners with longtime policies have been turned down because of what drone photos showed in terms of house condition or property usage – problem is the photos aren’t always clear.
Check out MarTech’s Marketers Guide to State Data Privacy Laws.
Email and mobile personalization platform Movable Ink has announced a new integration between its Da Vinci content personalization solution and Adobe Journey Optimizer. Joint customers will be able to develop content assets aimed at each individual email recipient and bring them into Adobe Journey Optimizer for deployment. This builds on an existing integration between Movable Ink Da Vinci and Adobe Campaign.