In Brief: Microsoft goes passwordless and provides users substitute sign-in technologies
New options are using the Microsoft Authenticator app, Windows Hello, a security key, or a verification code sent to your phone or email.
New options are using the Microsoft Authenticator app, Windows Hello, a security key, or a verification code sent to your phone or email.
It can be used across verticals including retail, consumer packaged goods, auto, travel, financial services.
You haven’t read here about Gartner’s July report that marketing budgets fell dramatically in 2021 because the result was so far out of line with other surveys that it didn’t seem worth mentioning. But Duke Fuqua’s latest The CMO Survey solves the mystery: like Gartner, they report that marketing budgets fell as a percentage of revenues, from 13.2% in 2020 to 8.6% in 2021 (Gartner’s numbers were 11% to 6.4%). Unlike Gartner, Duke Fuqua also reports marketing spend as a share of company budgets rose from 11.7% to 12.1%, clarifying... Read More >
It’s tough to get brand safety right, but the industry keeps trying. IPG Mediabrands announced a new set of tools to find and block inappropriate ad placements, while IAS expanded its suitability measurements to include standards from the Global Alliance for Responsible Media (GARM). Meanwhile, DoubleVerify admitted a mistake made brand safety on X/Twitter look worse than it really was in October 2023 and March 2024.