Changes will include blocking and disallowing sharing of raw data it collects from health care facilities and ensuring that any local data shared has express consumer consent.
The company had been paying consumers in cryptocurrency for providing their iris scans, but the regulator determined this process did not allow people to give their free and unequivocal consent for data use.
Marketing and advertising holding group Dentsu has announced the launch of Adobe GenStudio Dentsu+, combining Adobe’s AI content creation platform with Dentsu’s services and the Dentsu-owned Merkury ID platform. The result is described by Dentsu as a “content supply chain platform” for its clients. This is further evidence that the larger agencies and holding companies are becoming, in part, tech companies too.
Tofu has raised $12 million in Series A funding to support the ongoing development of its AI-powered unified marketing platform. Identifying worsening “martech bloat” as a problem for GTM teams, Tofu is proffering its platform as an integrated marketing solution with gen AI embedded. This intended to avoid the adoption of multiple AI-related tools with overlapping functionality.