Mozilla disagrees because PPA is designed to potentially generate a report based on ads in Firefox, so it doesn’t share browsing activity directly with third-parties. Noyb contends it should have an opt-in system instead.
The law had been instituted during the pandemic to help restaurants recover from the business downturn. It was challenged by delivery companies on the grounds of the First Amendment for violating customer privacy.
Zeta Global announced the launch of the new Zeta Media Engine powered by Snowflake. A privacy-first programmatic advertising solution, it will combine Snowflake Data Clean Room with Zeta’s Identity Graph to power advertising across the open web. Marketers will be able to enrich their first-party data with data from Zeta’s 240 million-plus profiles in a secure Snowflake environment.
Scope3 Media Reporting has raised $25 million in new funding to support its mission to measure media and advertising carbon emissions and suggest optimizations that will reduce them. Brands that use Scope3 to reduce their emissions include Coca-Cola, General Motors and Mastercard. It now plans to address the growing threat of emissions caused by the use of AI.