This includes a role for the federal government and provides oversight over safety tests companies use to evaluate conversation bots, such as Chat GPT and will introduce industry standards for identifying AI driven products.
Amazon continues to grow its advertising business, reporting a 26% increase to $12 billion last week. They also made several ad-related announcements at their Unboxed conference last week. These included a new data clean room for publishers (in beta), self-service ad buying for streaming TV, and AI-based image generation (also in beta).
Twilio is adding ‘contextual awareness’ to its Segment CDP, which in plainer English means data stored in Segment will be available when creating event-triggered, real-time messages. This and a redesigned journey architecture are part of Twilio’s “next generation” customer engagement platform, which also includes natural voice AI agents, voice and text analytics, and RCS and WhatsApp messaging. Twilio separately announced a multi-year partnership with Microsoft to speed the adoption of conversational AI for customer engagement.