This includes a role for the federal government and provides oversight over safety tests companies use to evaluate conversation bots, such as Chat GPT and will introduce industry standards for identifying AI driven products.
Amazon continues to grow its advertising business, reporting a 26% increase to $12 billion last week. They also made several ad-related announcements at their Unboxed conference last week. These included a new data clean room for publishers (in beta), self-service ad buying for streaming TV, and AI-based image generation (also in beta).
This deal is about linking ads more directly to shopping results. SPINS is buying a company that sits between where ads run and where purchases happen.