In Brief: Nearly a dozen US State class actions accuse TikTok of privacy invasion under a federal wiretap law
Damages could accrue in some cases to $10,000 per plaintiff.
Damages could accrue in some cases to $10,000 per plaintiff.
If so, a lot of personal data could be in their hands.
The headline-grabbing conclusion of this INSEAD study is that ecommerce companies with tightly-integrated tech stacks grew more slowly under GDPR than companies with loosely coupled stacks. The academic jargon is nearly impenetrable but the authors seem to argue that tightly integrated stacks are harder to change, and this resulted in worse customer experience when GDPR enforcement began. It’s intriguing if not entirely convincing.
CDP and data solutions provider Zeotap is adding the ID5 ID to its identity graph. The ID5 identifier supports individual-level programmatic ad targeting without relying on third-party cookies, extending the reach of Zeotap ad segments.