The headline-grabbing conclusion of this INSEAD study is that ecommerce companies with tightly-integrated tech stacks grew more slowly under GDPR than companies with loosely coupled stacks.  The academic jargon is nearly impenetrable but the authors seem to argue that tightly integrated stacks are harder to change, and this resulted in worse customer experience when GDPR enforcement began.  It’s intriguing if not entirely convincing.

Salesforce is about to release Marketing Cloud Next, available to Marketing Cloud customers for an additional license (cost not yet known). It features improved access to Salesforce’s AI agents, including some that can converse with customers until it’s time to pass them to marketing or sales humans. There will also be a tighter integration with Commerce Cloud.