The U.S. Federal Trade Commission has just released a statement reminding companies that laws are in place to guard against discrimination that can occur from the use of artificial intelligence. This may indicate where emphasis could be placed in future enforcement actions.
A new U.S. bipartisan bill, The Fourth Amendment is Not for Sale Act, is designed to close a law enforcement data access loophole. It requires government intelligence and law enforcement agencies to obtain a court order to access data from brokers that sell personal information. It would also ban the purchase of data obtained illegally, through hacking, or violation of terms of service, or from a user’s account or device, targeting techniques used by Clearview AI and others.
I tried to give you a break from universal ID news, Dear Reader, but vendors keep coming up with new variants. Mobile ad network InMobi has launched UnifiID, which lets app publishers add IDs from LiveRamp, ID5, and/or BritePool to their data. InMobi plans to offer IDs from Epsilon, Liveintent, Parrable, Zeotap, and others in the future.
GrowthLoop will use TransUnion identity data to improve U.S. consumer match rates on client files sent to advertising media such as Facebook and Google Ads. The data should also help clients to find matches among records within their files, building more accurate customer profiles. GrowthLoop calls itself a “composable CDP”, meaning it works with data assembled in external data warehouses.