The state has published guidance information for businesses and consumers on how to comply and have privacy protected. These are: the Website Privacy Controls: A Guide for Business and A Consumer Guide to Web Tracking.
So says a report from non-profit Consumer Watchdog, which also charges that advertisers are continuing to pay for and get access to consumer data even though companies claim they are not selling or sharing it. Do you believe in magic?
Data activation and reverse ETL platform Census is launching Universal Data Platform, which provides data governance, transformation and activation functions to create CDP-style customer profiles in a cloud data warehouse. Features are designed for use by both business and technical users. Census’ blog post notes that “composable CDPs” have focused only on activation, but doesn’t mention that some “composable” vendors now offer more.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).