RedPoint Global has launched an in-place data quality service, In Situ, which will let clients clean, match, and govern their data without sending it to an outside service.  The trick is to run the system within the client’s virtual private cloud.  A control panel lets business users do most of the work for themselves.

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).