RedPoint Global has launched an in-place data quality service, In Situ, which will let clients clean, match, and govern their data without sending it to an outside service.  The trick is to run the system within the client’s virtual private cloud.  A control panel lets business users do most of the work for themselves.

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.