In Brief: Opt-ins for app tracking on iOS 14 up only to 26% globally and 16% in the U.S. in June, according to Flurry Analytics

Flurry has been tracking this since iOS 14 launched in September.

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IT’S THE LAW (06/29/2021)

June 29, 2021
CDPI Privacy Newsletter
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Data Privacy Software survey shows nearly 40% market growth

June 29, 2021

Fortune Business Insights shows the impact of COVID-19, the major increase in data breaches, the global workforce’s shift to working at home, along with heightened consumer concern over privacy and the raft of new data privacy laws on the data privacy software market. Their projections following this unprecedent period of growth is that the market is on track to increase to more than $17B by 2028. Rising adoption of IoT and significant growth in Asia are also key factors.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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