In Brief: Opt-ins for app tracking on iOS 14 up only to 26% globally and 16% in the U.S. in June, according to Flurry Analytics
Flurry has been tracking this since iOS 14 launched in September.
Flurry has been tracking this since iOS 14 launched in September.
Florida alarmingly enacts a law to opinion-check students and staff at public colleges and universities annually to ensure the state knows what opinions they plan to bring to campus. Bill 233, which goes into effect July, 1 does not specify what will be done with survey results. However, the Governor suggested budget cuts could be applied if the colleges and universities were deemed to be “indoctrinating” students and it was determined it was not “worth state dollars” to support it. The bill also allows for the institutions themselves establish a... Read More >
Fortune Business Insights shows the impact of COVID-19, the major increase in data breaches, the global workforce’s shift to working at home, along with heightened consumer concern over privacy and the raft of new data privacy laws on the data privacy software market. Their projections following this unprecedent period of growth is that the market is on track to increase to more than $17B by 2028. Rising adoption of IoT and significant growth in Asia are also key factors.
Here’s a sign of the times: Salesforce has confirmed it is no longer selling its Audience Studio DMP, which started as its $700 million Krux acquisition in 2016. Current users will be supported but the company expects third-party audiences to be loaded into its CDP in the future, and first-party audiences to be pushed to Facebook, Google, Amazon and other closed ad platforms via Advertising Studio.